Reebok CrossFit breaks Guinness Book of World Record for largest piece of 3D street art. End result is pretty cool. 

Denstsu does it again with Suwappu - “a toy and media concept”.  It’s a really good look at how AR can be used to bridge between real world and digital.  Fast Company did a great write-up discussing pros and cons and you can get more details from the Dentsu blog.