Almost everyday someone says to me “I don’t get Twitter, what’s it for” or “why do I want mundane updates on someone’s life, Facebook is bad enough”.  After explaining that you don’t have to follow people who tweet “mundane updates” and showing them how to create what is essentially a personalized news wire, people usually get it. 

Sort of. Then they ask “well, is that it?”. 

Not even close.

I explain how Twitter helped journalists in Iran, China and Myanmar expose to the global community a complete violation of human rights.  In Egypt, Twitter helped organize demonstrations that helped to overthrow an incredibly corrupt government (Still not sure about that? Get to know some people from Egypt. Talk to them. Governmental corruption had no limits).

Haiti.  Japan. Twitter played a major role in helping people search for loved ones, post information for each other. It helped the rest of the world to see what the aftermathwas really like. It helped raise millions of dollars, literally overnight. Wyclef Jean raised $1M in 24 hours, the American Red Cross raised $5M in 3 days. 

 And lately, Twitter has shown it can help broadcast emergency messages and give people warnings that, otherwise, they might not have received.  Over the last two days, as the Southern United States was slammed by tornadoes that claimed the lives of over 200 people and wiped out entire neighborhoods, Twitter acted as a warning system used not only by people, but news channels and weather services. 

What may seem like mundane information channel has transformed into a tool that can save lives before, during and after disaster hits. 

Source http

You can’t just lump social media platforms into one generic mess - each has it’s very own reason for existence and may or may not be relevant to your goals and objectives. So if someone in your organization suddenly has latched onto a buzzword “Oh my god, we need a Twitter following of 50,000 people!!” or “We need to go viral, let’s put our TV commercials on YouTube” this is a good way to talk them off that career-killing ledge. 

You can’t just lump social media platforms into one generic mess - each has it’s very own reason for existence and may or may not be relevant to your goals and objectives. So if someone in your organization suddenly has latched onto a buzzword “Oh my god, we need a Twitter following of 50,000 people!!” or “We need to go viral, let’s put our TV commercials on YouTube” this is a good way to talk them off that career-killing ledge

Source Mashable