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Difficult And Impossible

The next time someone says “You are being difficult” remind them that Apple thought Steve Jobs was being difficult and they fired him. 

He then went off and created this little animation company called Pixar. 

Apple asked Steve Jobs to come back in 1997 when they were about 90 days out from bankruptcy. Steve nixed the Newton, created a partnership with Microsoft and refocused the entire product line. 

Almost exactly 14 years later, in August 2011, Apple’s value exceeded that of ExxonMobil. 

The next time someone says “it’s impossible” think of how Steve Jobs changed our world.

In 2001, as we recovered from 9/11 and later saw our country go to war, who could possibly have ever even considered the implications of a soon to be launched MP3 player called the iPod. Or the iPhone. Or the iPad.   It is not just about the devices. It is everything that feeds in and out of the devices and how we communicate and share. 

So if you want to call me “difficult” and tell me that my beliefs are “impossible” then the only thing I have to say to you is “Thank-you, I am in very good company.”

Thank you, Mr. Jobs for your unfaltering belief in your vision and making “difficult” and “impossible” something to be incredibly proud of. 

The television industry … pretty much undermines innovation in the sector. The only way this is going to change is if you start from scratch, tear up the box, redesign, and get it to the consumer in a way that they want to buy it.

Steve Jobs as he prepares to take over the cable industry at the All Things Digital Conference in July 2010.  Rumor has it that Apple is planning to blow up the cable industry the same way they turned the music industry upside down. Do you hear that TV Industry? Tick tock tick tock…

“Netflix is the big bad wolf. They are disrupting the eco-system of the paid-television industry.”

“The pay-TV industry lost 216,000 subscribers last quarter. This marks the first time in history that the industry as a whole has lost subscribers.”

Whomever controls the content pipe to the big screen TV with the most diversity and the most palatable pricing will inherit the living room.

I’ve been so busy focusing on Google and Apple and Sony that I forgot about what a change agent and power broker Netflix is…today in the time-shifted media segment, tomorrow, who knows…

From a great piece in The Wrap, “Why Hollywood Should Be Afraid of Netflix … Very Afraid by Brent Lang. Really informative read with a strong perspective.

Thanks to @Jayfader for surfacing this piece.



(via awaldstein)

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